In case you were wondering why premium luxury BMWs are conspicuously no longer on display at Simba Corp‘s iconic Aspire Center, along the arterial Waiyaki Way in Westlands, Nairobi, you’ll be interested to know that UK-based luxury car dealer Inchcape Plc, which took over the RMA property just next door at Delta Towers, is on the verge of opening Kenya’s first BMW-dedicated showroom.
The move, which had been impending since September 2018, (Simba Corp’s Bavaria Auto was massively discounting beamers it held in stock late 2018, in a seldom seen ‘clearance sale’ of luxury vehicles), took effect from January 2019. Bavaria Auto had been selling BMWs for over a decade, since 2008, having taken over the reigns from Mashariki Motors.
Inchcape says it is setting up a double-storey showroom for the German brand at Westlands Delta Corner, right next to its other marks, Jaguar and Land Rover
On completion, the showroom is expected to give the firm sufficient space to display extensively. “Having taken BMW dealership as from January 2019, the new facility will offer our customers a bespoke showroom experience to view and interact with our range of exceptional BMW models,” said Inchcape Kenya marketing manager Charity Mutunga. “We want to serve BMW customers better and then ensure we give our premium customers a truly premium experience, including after-sales service.”
In 2019, BMW has arguably the largest and widest range of new offerings in the global luxury car market, with updated models of the 1 series, 3 series, 7 series, 8 series convertible and gran coupe, X6 series and the Z4 series. There’s even the company’s first ever all-new X7 series on the roads. Electric variants took center stage for BMW at the recently held Geneva Motor Show – this will probably be the next frontier for African markets and their viability in emerging and developing economies such as Kenya. The next significant car show is set for April in Shanghai.
At present, Inchcape exploits a shared service centre for both BMW and Jaguar Land Rover in the Industrial Area, at Nairobi’s Enterprise Road. The new offing will further jolt the bubbling competition in Kenya’s luxury car market, particularly for DT Dobie’s Mercedes Benz and Volkswagen dealerships, as well as Porsche Centre Nairobi.