Smartphone brand OPPO has relocated its Nairobi office from the heart of the Central Business District, to the iconic FCB Mihrab tower in Kilimani off Lenana Road.
“We have moved to this convenient location to serve our target market effectively and efficiently — to bring our wide-range of camera smartphones closer to clients and distributors as well as resonate with our brand image,” OPPO Kenya Brand Director Jesse Wu said.
In February, this year, OPPO opened its second regional hub within the United Arab Emirates (UAE) to make Dubai its new center for operations in the Middle East and Africa (MEA) region, where the phonemaker already boasts presence in Kenya, UAE, Qatar, Saudi Arabia, Oman, Morocco, Tunisia, Egypt, Algeria and Nigeria.
The camera phone brand seeks to position itself as a youthful brand, including in Kenya, where OPPO’s focus fuses collaboration with local youth development programs and personalities.
This is evidenced by the fact that this year, OPPO has continued to adjust its product line to offer more premium series to young consumers. Last month, the phonemaker launched the F11 Pro and F11 in Kenya – upgrading itself from being a “selfie expert” to “portrait master”, featuring a 48-megapixel (MP) image sensor to provide users with an unprecedented night photography experience. The product line’s ambassadors include DJ Mo, Kambua and singer Avril.
In the F11, OPPO boasts improved battery life, gaming performance, and an enhanced user experience. It also features an uninterrupted full screen display made possible by a hidden front camera module rising up when required.
Looking ahead, OPPO is keen to ramp up its development of 5G-compatible smartphones. Gulf nations have already started to test 5G broadband networks with the first 5G smartphones expected to be revealed in later this year.