Despite the fact that there have been increasing calls for tighter regulation of the gaming and betting industry in the country, Kenyans’ thirst for betting was reaffirmed by online search trend data released by Google, showing that websites and apps of Sportpesa, Betpawa, Livescore, Forebet, Betika and Betin were at the top of the pack in May 2019.
The Gaming Bill 2019, which was published on May 28th 2019 and seeks to further regulate the industry, has been a cause for concern among Kenyans. The Bill, which aims to introduce hefty licensing fees for betting companies seeking to set up base in Kenya by raising the minimum amount of a bet, also seems to have led the way for the search term ‘betting closed’ to rank as the second most searched for topic online in the month.
With the deadline for filing 2018 taxes fast approaching, the third top query by Kenyans this month was the Kenya Revenue Authority‘s iTax portal, whereas the Huduma Namba deadline was the fourth top searched last month, following the extension of the mass registration exercise from the 18th to the 25th, an extension granted by President Uhuru Kenyatta.
American fantasy drama television series Game of Thrones was the fifth top query on the Google Search Trends, with the final episode of the final season 8 airing to a record number of viewers on May 19th. At number six in the top May Searches was Mother’s Day, which was commemorated on Sunday 12th May. Millions of Kenyans were looking up different special ways to honor and celebrate the women and mothers in their lives.
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DJ Afro movies took position seven, despite the ban imposed on his movies, signifying the increasing appetite for local content online. Brighter Monday, was eighth in the list, a reflection of demand for jobs to meet the high unemployment rates in the country. At ninth position was Gold Scam Kenya, following media reports that alleged the involvement of several prominent Kenyan politicians who had conned the Dubai Royal Family in fake gold dealings. The tenth top search trend was education system NEMIS that experienced glitches, delaying the disbursement of funds to public schools.
In the top “May Personality Searches’’ the Duchess of Sussex, Meghan Markle was the most searched personality, following the birth to her first child, Archie Harrison Mountbatten-Windsor who is seventh in the line of succession to the British throne.
The second most searched personality this month was the late Binyavanga Wainaina, Kenyan author, journalist and 2002 winner of the Caine Prize for African Writing who succumbed to cancer on 21 May at a Nairobi Hospital. Tanzanian billionaire businessman, author, and philanthropist Reginald Mengi was third was the third most searched under personalities, following his demise on 2nd May.
Fourth most searched personality this month was veteran Congolese musician Mose Fan Fan, widely known for the song Papa Lolo, who passed away on the 3rd of May. The fifth most searched personality was President Uhuru Kenyatta, who after his absence from the public eye in early May, caused concern amongst Kenyans triggering the twitter hashtag #FindPresidentUhuru.
Followed by Diamond Platinumz, after his ex-wife denied him permission to see his children following a recent public spat. The seventh most searched personality was Kenyan gospel singer, Willy Paul, who was voted as the second most popular artiste in Tanzania after bongo star Diamond.
In the ‘How to’ category, the most trending search was how to make money online – followed by how to write a CV and how to write an application letter, queries that show Kenyans are interested in improving their employment and financial abilities.
Top May General Searches
Betting Apps: Sportpesa, Betpawa, livescore, forebet, betika, betin Betting Closed Itax Huduma Number Deadline Game of Thrones Mothers Day DJ Afro Movies Brighter Monday Gold Scam Kenya NEMIS
Top May Personality Searches
Meghan Markle Binyavanga Wainaina Reginald Mengi Mose Fan Fan Uhuru Kenyatta Diamond Platinumz WIlly Paul Rose Muhando Regina Daniels DJ Afro
Top “How to” Searches
How to make money online How to write a cv How to write an application letter How to file kra returns How to cook pilau How to download videos from youtube How to file nil returns How to pay nhif How to create a website How to bake a cake
*This article contains excerpts from a Google Press Release permitted for use on Nate’s Crest Almanac.