Coke Studio Sessions Launched by Coca-Cola and BeApp
BeApp, a new live music streaming platform, and Coca-Cola today announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over the next 60 days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel and Steve Aoki will begin streaming today, also in support of the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason and is termed as an immersive, digital destination for fans to enjoy live music in a new way. BeApp features include In-App Sharing to encourage fans to invite friends and family, Currency/Points which will enable listeners earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.
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The platform also boasts Prizes and Upgrades such as access to “front row seats,” that basically include artist shout-outs during the livestream and #BeApp swag. Front Row Seats offer fans a greater digital presence during the livestream, including having the user’s photo and name visible to all viewers.
To also note is that fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.
“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”
“We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, Vice President, Global Sports & Entertainment, The Coca-Cola Company. “By providing 60 days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.”
Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.