Iconic 2020 Land Rover Defender Officially Makes Entry into Kenyan Market
Described as ‘the most capable off-roader Land Rover’ ever built, the 2020 Land Rover Defender has finally officially been launched in Kenya, completing the Land Rover Line-up that includes the luxurious Range Rover family and the versatile Discovery SUVs.
With starting prices north of KES 11 Million, with a variation going for up to KES 21.6 Million based on the model, the large SUV with roots in Britain, brings with it what pundits have termed as a world-class off-road geometry to tackle the toughest terrains on the continent, propped by a monocoque architecture that has triple the torsional rigidity of a body-on-frame design.
“The new Land Rover Defender model represents 70 years of innovation and improvement; honouring the vehicle’s history for rugged solidity while thoroughly remaining a Defender for the 21st century,” says Hussein Mohamed, Managing Director of the regional marque distributor, Inchcape Kenya Limited. “It is a vehicle with exemplary design credential and engineering capabilities. Which is how, we continue to break new ground, defy conventions and encourage each other to go further.”
While the visual aesthetic separation of this Defender from its ancestors is unmistakably evident, the machine possesses a go-anywhere do-anything attitude, donning either a 90 or a 110-body design, with up to six seats in the 90 and the option of a third row with 5 + 2 seats in 110.
There are six models of the Land Rover Defender on offer in Kenya with this launch – Defender, S, SE, HSE, First Edition or Defender X – and four Accessory Packs- Explorer, Adventure, Country and Urban, each with a distinctive character to suit a user’s lifestyle and give personalisation features.
Commanding off and on-road, the new defender has an All-Wheel Drive ( AWD) system that combines with Electronic Traction Control (ETC) to enable it tackle the most challenging of situations.
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The new Defender introduces a more intuitive and user-friendly touchscreen, requiring fewer inputs to perform frequently used tasks. The Software-Over-The-Air (SOTA) technology boasts 14 individual modules capable of receiving remote updates, hence limiting the need to visit a Land Rover retailer.