‘Music and Cognac’; Rémy Martin and King Kaka Collaborate Ahead of New EP
Rémy Martin has announced their continued collaboration with award-winning Kenyan rapper King Kaka, in a partnership that the premium brand says reflects on the spirit of music and cognac. This is all in anticipation on the launch of King Kaka’s latest EP ‘Happy Hour‘, which follows the 2020 12-track album ‘It’s the King‘, and is expected to drop sometime this November.
The partnership is line with a global musical and male-centric strategy which Rémy Martin has chosen to employ, having unveiled a campaign with multi-Grammy award-winning musical artist, Usher, to celebrate the blending of two cultures of timeless excellence: Music and Cognac, a highlight of the cultural connection between Cognac and music since 1917.
Throughout the process of creating his new EP ‘Happy Hour’, King Kaka testifies that he was motivated by the desire to produce something meaningful and purposeful – music that would lift the spirit and bring happiness in the current Covid-19 environment. King Kaka says he has evolved as an artist, poet, and businessman, in part crediting this growth to the journey he has had with Rémy Martin – experiencing new cultures, developing an appreciation for artistry and craft differently as well as reflecting on his own personal objectives.
It’s been a tumultuous year for the King, real name Kennedy Ombima, who claims a misdiagnosis earlier this year led him to lose weight significantly, something which worried fans. His bounce-back was emphatic, developing a nine-part short musical series ‘Diana‘, alongside Michelle Ntalami, which sought to highlight gender-based violence, and the release of his first music video in a long time, ‘Manifest‘, featuring Nviiri the Storyteller.
King Kaka has been a part of the Rémy Martin family since his first campaign One Life/Live Them in 2018 sharing his personal story of being driven to triumph through his many diverse skills. In 2020 he appeared in Team Up For Excellence – a celebration of those behind his success. To continually go further and aspire to achieve more is a reflection of the Centaur, Rémy Martin’s brand figurehead for 150 years.
On his ‘Happy Hour,’ EP King Kaka has collaborated with Kenyan musicians such as Rich Mavoko, Kristoff and musical group Wakadinali. In selecting who to feature, he notes ‘every element and person is selected for their sole talents. When you put passionate people together, the outcome is meaningful and admirable just like a fine cognac’.
King Kaka highlights, “My connection with Rémy Martin has always been about drawing inspiration from each other for collective success. When two visionaries come together, something special and artistic gets created. Together we want to pass our passion for achievement to a younger generation so that they can embrace the spirit of excellence no matter what the circumstances.”
Aside from his upcoming EP, King Kaka continues to focus on his Sanitary Bank for girls campaign, as well as plans of rolling out an Eastlando Youth Soccer League.