By Maurice Zuñiga, Key Account Manager (KAM) of Acromillora South.
A new edition of the famous “Fruittrade 2023” exhibition was recently held, which brought together a large number of participants around talks and presentations related to national agriculture, marketing, application of technologies and forecasts. Undoubtedly, a great opportunity to share with various players in the industry and expose their facts, lessons learned and key challenges ahead to remain a leading fruit exporting country.
One of the most worrying challenges for the industry is labor availability. Migration from rural areas to urban areas has created a vacuum in rural areas, making it difficult to perform essential tasks for agriculture and our aim is to look for new alternatives be they robotic, mechanical or automated. But new generations and people who want to stay in the field need to be better prepared in irrigation management, botanical applications and new technologies in general. Quality of life.
In the context of sustainability, it is necessary to make changes to make the industry more environmentally friendly. At this point, new technologies and new ways of producing some agro-industrial fruit trees, such as plums and almonds, allow new driving systems with dwarf rootstocks, which are characterized by their greater simplicity, simplicity and efficiency. Mechanization. It is a sustainable fruit growing trend that is environmentally friendly, practical, productive and allows good profit.
In addition, during the presentation of Genaro Fazio, a renowned genetic researcher from the USDA-ARS Plant Genetic Resources Division in Geneva, the expert highlighted the relevance of renewing apple orchards by replanting rootstocks of the past generation. Various traits like disease resistance, high productivity, uniformity and better genetic quality when propagated in vitro. At Akromillora, we have been working on this transformation for over two years and we are confident that the transformation will follow this path.
The strategy of expanding the market to other Asian countries such as China and India is also a bold and strategic move, because Chile is positioning itself to position itself in this market in expansion, through marketing techniques and the influence that social networks currently have. and strengthening its international trade relations.
The fruit industry is in a period of change that requires adaptation and renewal by all actors. Combine technology, improve education, explore new markets and bet on sustainability so that this item can continue to be an important economic pillar for our country.
