Professional Wealth Management (PWM), the Financial Times Group’s specialist private banking and wealth management magazine, organizes the awards annually. PWM Wealth Tech Awards, aimed at recognizing the efforts of private banking institutions in their commitment to digital transformation and innovation in their business models. This year, BBVA’s private banking division in Spain was awarded Best in Europe in the ‘Best Digital Innovator’ and ‘Best Private Bank Using Technology’ categories, as well as a finalist in the ‘Best Private Bank’ category. In Digital Customer Service’.
In this sixth edition, the jury has specifically assessed Excellence shown by BBVA Private Bank in Spain in customer service and sustainable innovation, through improvements implemented across all available channels to improve customers’ daily lives and promote actionable advice from the company. In addition, the publication evaluates all the functions and digital tools available to customers that promote good financial health, allow greater monitoring and evolution of their investments and improve the quality of more than 685 services. BBVA Private Bank Bankers in Spain.
Other issues taken into account for awarding revolve around the expansion of initiatives that can be carried out remotely and independently. These innovations are available to clients so that they can manage their investments on a day-to-day basis Very comfortable, safe and convenientStrengthening communication and relationship between customer and banker such as remote signature of all documents, registration and movement for natural and legal persons.
Among the strategic pillars defined by the company in 2020, Improve and innovate based on data, a determining factor for professional wealth management when making gifts. The private banking group seeks to improve services and propositions to its customers based on personalized and actionable data, thereby making recommendations possible. Highly active, automated and secure. To obtain quality data that provides adequate information to the banker, they have a virtual desktop with an integrated CRM, among others, they can access applications, documents, news, business alerts and tasks that facilitate their daily work.
BBVA Private Bank has been receiving recognition and awards for many years, which evaluate the digital solutions and services this part of the bank provides to its customers, as well as its commitment to digital transformation and sustainability.
In 2021, BBVA was recognized as the world’s best private bank in digital services for its clients at the WealthTech Awards presented by The Banker. In the same year, the company’s work related to another of its strategic pillars, sustainability, was recognized by the magazine ‘Global Finance’ as one of the best in the world for its various activities in this area and for responsible investment. . A year later, the group was also awarded World’s Best Private Bank for Sustainable Investment and Europe’s Best Private Bank for Use of Technology.
At the end of 2022, BBVA Private Bank in Spain managed assets worth 100,952 million euros with a total of 102,290 clients.