Brands | Glory BCP | CCL | Brands | Entrepreneur | These are the brands preferred by national traders economy

Every year, the Lima Chamber of Commerce (CCL) is conducting the 'Annual Executive Survey 2023' (EAE-2023), which seeks to analyze the opinion of Lima's key executives on current government performance, the economic and political environment, and issues affecting business. action. But it also evaluates the preferences of a specific profile based on preferred brands in terms of entertainment, consumption, healthcare, education etc. This year, four Peruvian brands were most remembered by executives.

Karina Cruz, Peru Country Director CID Latin America, Considering the profile of the target audience interviewed, it was identified that the general trend is related to preference for brands that convey authenticity and prestige.

“They are signatures associated with status and social power, in which they are immersed, creating feelings of admiration and respect. This profile prefers this type of brands because they seek to be references to their social group or the context in which they work. These create a bridge between what executives want, a connection with credibility and prestige.indicated the order.

As general conclusions, Peruvian brands are the two national and international brands that have the greatest memory in the mind of the Peruvian executive Gloria, More cola Y BCP continuously Alicarp. Internationally, Coca Cola, car companies and Apple stands out. “These results go hand in hand with the premise that Peruvians value things that make them proud and distinguish them from others” Cruise added.

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Preferred brands

In other categories such as cable service, one brand stands out the most: Movistar (cable), 45%, followed by Claro (19%) and Direct TV (17%). In cinemas, Peru Cineplanet It led its segment with 61.6%, while Cinemark was its closest competitor with 26.6%.

In relation to office supply stores, the rankings were guided Daily (75%), gaining a significant advantage over its competitor Useful is in second place with 4%.

Meanwhile, as for other types of options, the executive assured that Peruvian executives have been identified. They prefer to trust banks rather than savings banks. Only 20% of these financial institutions have any product or service. Additionally, Most used credit card There is a difference between Visa (77%) and American Express (7%).

Additionally, The most used credit card is Visa (77%), followed by American Express (7%).

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Food and entertainment

Regarding Favorite drinks Administrators highlighted San Mateo Water Like mineral water, Coca Cola Among soft drinks, GatoradeAs a hydration drink, Johnny Walker Regarding the whiskey of choice, Pilsen Beer Optional, Absolute and Smirnoff Vodkas Apart from Cardavio and Zagaba, the important ones rums Very valuable.

Likewise, the Restaurants Marked as Favorites Pardo's chicken, in the grilled chicken category, Danta in the fusion category, San Antonio in the cafeteria category and KFC in the fast food category. Besides, Jackie Plaza is the most visited shopping centerFavorite department stores continue to be Falabella and Ripley's.

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Regarding Entertainment and travel, Latham AirlinesAirline is preferred by the largest number of participants in the study and 88% of the participants usually travel domestically and internationally.

as Hotels, Westin and Marriott are consistently considered the most valuable by participants. The preferred cinema of those surveyed is Cineplanet, 62%. Also, 41% of those surveyed think so Club Regattas Lima is a great place to have fun.

Preferred items

iPhone and Samsung Cell phone brands Has the largest market share. It should be noted in this measurement that the difference between the percentages of the two major brands is smaller than in the previous measurement.

For its part, HP and Lenovo In both they share the first place of precedence Desktop and laptop computers and South Korean Samsung and LG They are preferred in relation to the type of white goods and video and audio players.

depending on Car brandsThe main options are Toyota and The BMW, Mercedes-Benz and Audi followed closely behind, maintaining the order in the previous measurement. while, Adidas and Nike In relation to sportswear and formal wear, John Holden and Pierre Cardin continue to be the most valued brands among those surveyed in terms of popular brands.

Los Sneakers The favorites are Adidas and Nike, followed by Skechers and Reebok. GMO is the preferred optician, followed by vision center, in both scales.

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Retail and Services

The Wong supermarket chain It is still preferred by most participants. As for pharmacies, Incapharma y Mipharma They continue to be the most cited by interviewees. In addition, most of the study participants continue to buy online in the past year, mainly through Amazon or Falabella.

Toy Loy A highly-regarded office supply store, and Sodimac A preferred store for both home improvement and related purchases As Primax RepsoThey are the most used service stations.

At the same time, during the consultation of the educational services, the University of the PacificThe Pontifical Catholic University of Peru And this University of Lima They continue to be prioritized for topics related to graduate programs.

At the financial level, the BCP According to most of the study participants, it is the bank that provides the best service for both business and personal. Additionally, Integrated and premium They continue to be the financial managers that the majority of participants claim to be affiliated with.

Finally, in terms of healthcare, it was seen that clinics were preferred by the majority of interviewees International Clinic and Delgado Clinic. Regarding insurance, Pacific, Rimac and Mapfrey They continue to be the most widely used entities on both the personal and commercial scale.