In recent years, we have seen an interesting trend in the world of football: the Tech brands are increasingly betting on becoming sponsors of famous football teams. This strategy is beneficial not only for brands but also for clubs who can enjoy significant financial deals and access to the latest technology.
Also, football is a sport that is heavily influenced by technology. The implementation of VAR (Video Referee Assistance System) and the use of player tracking and analysis technology are just a few examples of how football is being played and managed. By partnering with football teams, tech brands can leverage this connection to highlight their advancements and innovative solutions in the field of sports.
It was this week’s turn Philips has signed a major deal with its Ambilight TV brand, which is already one of the world’s biggest clubs, Barcelona. Deals with Spotify from 2022 (even to change the name of his stadium) and other companies. For example, Barcelona is sponsored by Spotify, and Konami (for the eFootball video game).
In Spain, EA Sports sponsors LaLiga. Intel, AMD and Samsung, among other companies, have also tried their luck as sports sponsors. In the case Intel now has its business focus on sportsAs with specialty brands like HyperX, for example.
Last Friday, the famous TV producer held a press conference at the legendary Camp Nou (Barcelona Stadium) announcing the deal with the club. In a conversation with LA NACION, Costas Vousas Global CEO of TP Vision (Philips TV & Sound) said, “This is a long term association, we will support the club and the club has promised to support us. Barcelona Club has a huge fan base. I think this is the most obvious choice; “We can create synergy with other club partners like Spotify and Nike,” he pointed out.
Although the sponsorship amount has not been disclosed, Rumors suggest that it will be between 30 and 60 million dollarsA contract for three years with an option to extend for a further two years.
The Dutch company didn’t have to wait long to show its brand as a sponsor on the team’s shirt, as Ambilight TV stood out on the arms of the Blaugrana’s shirts last Sunday, in the last game of the Spanish league. Ambilight TVs are equipped with integrated color LED strips on the rear edges, which project a halo of light on the wall, precisely adapted to the image on the screen, creating a sense of stretching the image. Physical limitations of equipment. In turn, environments add design charge due to projected lighting.
Unveiled in a new shirt against Mallorca, the iconic Camp Nou stadium will be closed for more than a year this week as it seeks to expand its capacity beyond 15,000. Also, work will be done on the perimeters and the stands will be roofed. During the works, many technical devices are changed, for example, the transfer devices in the press room. Philips will be the supplier of televisions and screens for the audiovisual infrastructure of the new Spotify Camp Nou, Europe’s largest and most innovative stadium.
The global agreement with Barcelona comes at an important moment for the company in our country: since last year they have been on sale in the television segment, as in 2022.