How to implement technology in your business?

In an exclusive interview with RPP, Otto VidalRenowned software engineer and technology and operations expert, shares Valuable suggestions Use too much The possibility of sites like Facebook, Instagram and TikTok At your prompting Entrepreneurship.

Software engineer Otto Vidal explains its usefulness Facebook And his market as A very useful social network For entrepreneurs, especially those with small businesses. Vidal explains that Facebook provides an accessible and easy-to-use platform for creating a Online shop.

Also, it highlights Ease of process, where only a Facebook account is required, a photo of the product taken with a cell phone, pricing and sales management directly from the platform. For Vidal, this instrument is a Valuable opportunity To reach more customers and increase sales SalesLeveraging the reach and familiarity Facebook has in today's society.

“It's very simple, you just have to have a Facebook account, take a photo of your product with your cell phone, set a price and start tracking sales,” he noted.

Regarding vulnerability TikTok e Instagram In the business sector, Otto Vidal highlights the importance of digital showcases to promote products and services. While describing Instagram As a platform for targeting Strengthen the brand and connect with the audience With attractive visual content, Vidal highlights the need to prepare to deliver quality content that resonates with users.

respect TikTokhighlights its focus Short and creative videos It can attract the attention of a wide range of audiences. And, he recommends taking advantage of it Technical knowledge The younger generation, who can contribute New and creative ideas improve Digital presence Business on these popular sites.

“I suggest to seek the help of the little ones at home who are more aware of the applications that help improve our images and make them more interactive to engage more with the public,” said the engineer.

In his analysis of how technology can benefit small businesses, Otto Vidal emphasizes the importance of simple but effective tools. Spreadsheets. According to him, projects like Excel They are very useful for managing inventory, pricing and market analysis. Also, it highlights the growing use Digital wallets Like Yap or Plin, they facilitate transactions in online environments and physical stores.

Vidal also points out that as a result of the epidemic, Peru experienced a More digitization, which has increased the adoption of technology in the country. This indicates that this trend underscores the importance of businesses taking advantage Technical tools Available to adapt and grow in an increasingly digitized business environment.

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