SMEs Day: How to use technology in business ventures

Every June 27 is Small and Medium Enterprises Day (SMEs), to demonstrate the importance of entrepreneurship in technological and economic development Mexico Y Colombia.

According to data from the National Institute of Statistics and Geography (INEGI), Mexico has more than 4.9 million SMEs, representing 99.8% of the country’s economic enterprises.

An example of the power of these initiatives is the story of Cesar, founder of Viego Silagels in Tijuana, Baja California, who decided to build his family business on a family recipe for Silageles and used technology as a partner.

The implementation of digital platforms is key to the advancement of this initiative and since its first year of operation in 2016, the SME has registered food delivery applications. Uber Eats.

Amidst this development, Vieko Chilaquiles became a source of employment, another benefit of these efforts to find the best opportunity for growth in digital channels.

According to data from the Mexican Association of Online Sales (AMVO), in 2022, the value of e-commerce in the country will reach 528.1 billion Mexican pesos. Additionally, 6 out of 10 SMEs in the country started selling their products or services through online channels.

In Colombia, 35% of merchants believe business will worsen, according to the data National Federation of Merchant Merchants, 40% expect things to stay the same, and only 25% expect improvements. Numbers that highlight the importance of finding new ways to increase sales and ensure the survival of SMEs.

An example of this is digitization on different fronts PioneerAn online financial services company offered a series of tips on how to grow an online business:

1. Markets of interest

Now, it is important to define potential customers, because many marketing strategies start from there. Whether it’s due to geographic range, age or taste, it’s always important to start laying the groundwork to understand what the strategy will look like across all communication and sales channels.

2. Define the market

These are platforms where products or services are sold, and there are different types in the market, such as Amazon, eBay or MercadoLibre, which allow any person or company to open a profile and offer their products.

It is relevant to evaluate which of all the existing platforms is the most suitable for the type of business, the users entering there, availability in each country, payment facilities, income, interaction with customers among other aspects.

3. Payment platform

Whether the sale is national or international, having a secure, efficient and stable payment system can help optimize the shopping experience.

Another condition is that these platforms should provide solutions for investment, expenses and payment of taxes related to the global operation of your business.