Through a video posted on its social networks, the Universitario de Deportes revealed the desired amount it will receive at the end of the 2023 campaign.
Sports University created a video that showed the specific increase thanks to the partners and membership program institutionally. Jean Ferrari and Daniel Amador They took the floor.
The ‘U’ executive recalled that when he took charge of the Cream team, he realized that the club had less than 100 members who wanted to bet regularly, but now that panorama has changed a lot, he said.
“When we came to the ‘U’, there was less than 100 members meeting their quota due to lack of enthusiasm for its perpetual organizational crisis. It had changed drastically.”He said in the video.
After that, Cream Group’s marketing head explained that the membership campaign has helped them a lot since 2021 as they managed to collect more than one million soles in that first season.
“Incentivizing members to return and reactivate, we launched a new category of follower members. In the first year we were able to reactivate more than a thousand Cream members, earning over a million”He described.
How much does Universitario want to raise by 2023?
In that context, Daniel Amador He admitted that the planned 2023 season at the Universitario de Deportes could raise 4 million feet across all membership categories.
“At its inception, the Sticky membership program represented nearly 2 million soles. This year 2023, we plan to have more than 4 million soles across all membership categories, which is getting better day by day thanks to our excellent results. All of them benefit from more than 60 brands and companies, which are increasing in this new era of the Universitario de Deportes.”Punished.