The Valencian community has fueled the interest of one of the cities in the Chinese province of Sichuan as a point of reference in tourism and technology. A delegation from the Bazhong Mayor’s Office has visited Valencia to learn about technology projects used in tourist attractions. As part of its trade mission to Spain, it has done so to find out about the application and success in tourism management to adapt to the new demands of visitors.
Headed by city mayor Gao Pengling, the Asian delegation held a meeting with representatives of the Valencian Community of Innovative Companies for Tourism (ADESTIC).
Given the significance of the visit to the Chinese city’s corporate representatives, Basong’s highest political authority is accompanied by General Secretary Zhang Shiqian; Director of the Foreign Office, Zhang Juyong; Director of Municipal Development and Reform Commission, Liu Aikuo; Director of Municipal Investment Development Office, Ma Jun; and the director of the municipality, He Xiaoping.
During this meeting, several projects developed by Valencian SMEs and already being exported or used in other countries were exposed, such as the conversational PaaS of the company WOZTELL, the Spanish WhatsApp carrier with headquarters in Valencia and offices in Hong Kong. and Mexico City; The success stories of artificial intelligence apply to the tourism sector of ForwardKeys, based in Valencia but operating in Europe and the US, as well as the tourism intelligence project for Turismo Comunitat Valenciana led by Lucentia Lab.
In addition, they had a meeting with the Visit Valencia Foundation, where their role as a tourist attraction and manager was explained to them through a public-private partnership and successful model. From ADESTIC, they highlighted the “high value of the visit to strengthen human, tourism, industrial and commercial ties with the Asian continent and create new ties between the two regions that could translate into future investments”.
In this regard, as the mayor of Bazhong pointed out, “China has a large number of foreign tourists, and Bazhong receives 30 million domestic tourists and attracts international tourists and works on technological innovations and digitalization tools to meet the new needs and demands of tourists. .
In this sense, from the cluster, they noted that the meeting showed the potential of the technology companies of the Valencian community, so they were able to capture the vision of China, one of the main forces in the development of Spain. In technology and, currently, artificial intelligence research.
They also highlighted the impact these will have on the tourism industry across the country. In fact, they recalled that there are already 454 smart tourist destinations in Spain, and precisely 103 in the Valencian community.
