After the changes in consumption habits caused by the pandemic, in the recent strong technological development, Companies must adapt their businesses to the new demands of consumers. This, in turn, is driven by the effects of incarceration, They embarked on a modernization process in their organizations incorporating new processes, techniques and systems.
Such is the case with Philip Morris International. truly, As the company seeks to ban its signature product, cigarettes, the technology is changing the way nicotine is consumed. “We are working to stop being a tobacco company. We recognize that smoking is one of the worst decisions a person can make. However, there are 1 billion smokers in the world. ready Andrea Costantini, Director Philip Morris International Science Engagement.
That’s why, through science, Philip Morris is developing alternative products that are less harmful to smokers. “We know people need to be educated to stop smoking. But knowing that many will continue to do so in the future, The aim is to provide them with alternatives available to them.” I promise.
In this way, Costantini assured that the strongest bet was hot tobacco. In fact he commented, Taking combustion out of the equation reduces cancer risk by 90% from regular cigarettes. However, it revealed that the tobacco company is continuing to work on expanding its portfolio of alternative devices, including nicotine sachets that are applied between the gum and lips.
Mara Carpenteri, Regional Director of FordPass & Ford Customer Experience, the company launched the new generation Ranger, incorporating technological change into the form of ‘experience’. “We work with ‘human-centered design’, which is human-centered design, and we try to find out the needs and emotions that the customer wants. We redesigned the experience based on this,” explained the executive.
For the logistics sector, Alexander Rinaldi, Grupo Andreani’s IT Director stated that they are overcome by technology end-to-end: “Today we are a logistics and technology company.” According to the executive, this change happened because, nowadays, customers need things in a different way: “faster, having traceability at all times, being able to work with multiple channels.”
However, for this new technology to work and be successful, it must be safe. In this sense, Marco Brandon, Lumu’s technical director explained that security has become an important issue in organizations: “Cyber security is very dangerous today, because everyone has computer skills. Also, cybercriminals are becoming more and more creative” , related.
