• The new antiperspirant form is characterized by having an innovative formula that provides long-term protection and a feeling of exceptional freshness, making it an ideal alternative for those who struggle against sweat and odor.
Santiago, May 3, 2024-. In our daily routine, our body works tirelessly to maintain thermal stability, seeking a balance between internal and external heat. This vital process allows continuous adaptation to various environmental conditions. However, in situations of high temperature or physical activity, our sweat glands come into action and release an important fluid to regulate our body temperature: sweat.
Despite what some believe it is, it is odorless. It usually corresponds to a liquid containing water, salt, proteins and oils. However, there are certain bacteria in the atmosphere that, when mixed with sweat, create bad breath.
There are currently a variety of deodorant and antiperspirant options on the market, ranging from sprays to roll-on: some stand out for their ability to protect against sweat, while others do so for not leaving white marks on clothing, or for its properties to maintain the delicate skin of the armpits.
However, a new form has recently arrived in Chile, which combines all these characteristics in one product and was created by a secret brand specifically for the female segment: invisible gel.
It is an alternative formulated with a 100% transparent water base, which activates immediately upon application and is rapidly absorbed, providing protection from the first contact with the skin. Unlike other antiperspirants, Secret Gel does not mask bad odor, but instead neutralizes it while releasing a subtle fragrance.
“This form is capable of creating a barrier layer before the start of sweating, providing reliable and effective protection against sweat and odor for up to 48 hours, leaving no white spots when applied,” said Loretto Edwards, B&G Director of Marketing Chile.
Secret Antiperspirant Gel is compact, easy to use and highly effective. Only 2 to 3 “clicks” on each armpit are required for precise and consistent application. Additionally, it has scents inspired by nature, with scents like lavender, cotton and coconut, positioning itself as an essential choice for women who want to feel fresh and confident at all times.
