It’s very common to buy a t-shirt online and find out when you get home that it’s not your size. This creates a situation Customer dissatisfaction You must return the item of clothing and ask for another; This applies to the company High cost in economic and environmental terms. To avoid these situations, Jalando As the company advances to EL ESPAÑOL-Invertia, it has developed technology that has landed in Spain.
What does it contain? with the instrument body measurement, When shopping on Zalando, users can get personalized size recommendations based on their body measurements from the mobile app.
All they need to do is take two photos on their cell phone, one from the front and one from the side wearing tight clothing, and with that information they can predict body size and prescribe a specific size. “We are the first company to introduce this functionality” They say. Additionally, they ensure that images are not stored, only physical measurements.
Zalando personalized size recommendation system based on body measurements.
It’s been in Spain, France and Italy for a few weeks now, though the company is taking it discreetly and not announcing it publicly. At the moment it is being introduced gradually (half a million users between three countries), focusing on women’s fashion (upper body clothes and dresses) and frequent buyers.
Then the idea “Extend this technology throughout the Zalando universe in Spain”, company sources say. This tool First launched in summer 2023 in Germany, Austria and Switzerland. With an approximate 14% reduction in income already recorded, they promise e-commerce German.
With this, Jalando wants to tackle the problem of income reality This has a great impact on the textile industry in our country. Last year, 41% of buyers had at least one income (Five points more than 2022). According to categories, Fashion According to data from the UNO Logistics and Transportation Association, majors accumulate the majority of earnings (61%), followed by electronics (24%) and computing (15%).
Apart from Zara and some other companies, few companies charge for this service. Jalando doesn’t do that either. It creates the presence of buyers Order multiple sizes of the same garment to keep only the right garment. The rest return them.
This practice also affects Zalando. In your case, About one-third of total income is related to volume.
So, they say, “reducing this number and providing reliable dosage recommendations to our users is, therefore, a priority for us.” That’s why he is e-commerce The area has a team of 80 professionals working on these technologies size and firt From Germany.
Other benefits
This system creates other additional benefits. By reducing returns, you reduce CO2 emissions from shipping.. Mainly in transportation, but also in textile apparel manufacturing by helping brands better understand the sizing needs of their customers.
“I mean Learn more about brands sizing “What their articles and their consumers demand in this sense, so that they can create more adapted and customized collections for them,” they note. Therefore, they can create collections with fewer materials and produce less waste.
Towards the virtual fitting room
Based on recommendations through body measurements, the system joins two others already available on Zalando. The first quantitative indicators inform users An algorithm or given information that takes into account data such as whether an object is an exact match or not Suitable modelsA dedicated team within Zalando tests items to identify relevant issues.
The other solution is the solution they started two years ago. It consists of giving quantitative recommendations Personalized by taking into account customers’ purchase history.
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as a consequence, Zalando has reduced volume-related revenue by 10%Compared to items that do not provide any size recommendation.
But the ultimate goal of all these technologies Create a virtual fitting room Users can see what different sizes of the same object look like in a 3D representation of their bodies.
Zalando’s team of experts is already working on it, but they still don’t know when it will arrive. What they do know is that when it comes it will definitely put an end to the problem of volumes and returns.
