Digital transformation continues to set the tone in global markets and more and more companies are choosing new ways to bring their products and services into the digital ecosystem. In this context, users demand greater integration, comfort and convenience to do many things quickly and conveniently in one place.
(Read: 3 apps that help you earn money without doing much).
Precisely, this trend is reflected in the rise of so-called super apps, apps “All in One” Capable of providing multiple services on a single platform. Messaging, bill payments, online shopping, food delivery services and more can all come from a single app. Register once and enter your payment methods.
According to a Gartner study, the global Super Apps market will reach $61.3 billion in 2022, with a growth rate of 27.8% from 2023 to 2030. IT Consulting and Research Institute.
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According to Gartner data, the 15 most popular super apps worldwide have accumulated more than 4.6 billion downloads worldwide, with 2.68 billion monthly active users. even more, Projections suggest that by 2050, more than 50% of the world's population will be actively using super apps, underscoring the pervasiveness and sustainability of this changing trend.
Globent is one of the leading companies in the development of super apps.
GeneXus by Globant is the world's first low-code software development platform that provides all the technology needed to build, prototype and 100% deploy a super application.
'Apps' for mobile devices take place in the country.
With GeneXus 18 version, you can turn an existing native iOS or Android app into a Super App by hand with any technology at registration time. It is unique in the market and allows successful business applications. Popular can evolve into a super app without the need for reprogramming.
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This technological innovation allows companies of any size or industry to explore new business models and deliver new experiences to their customers with software architectures at a new level.
The move to Super apps allows for monetization through the integration of various products and services into a single platform and generates new revenues, strategic partnerships and diversification of revenue streams. This approach not only improves financial stability but also expands the range of opportunities for digital businesses..
By having a diverse range of products and services, you can create additional avenues for cross-selling and up-selling, encouraging users to increase their in-app consumption and increase real-time revenue.
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Super Apps has revolutionized the way users access a variety of services in one unified platform. The global technology landscape increasingly includes these types of applicationsOrganizations that engage in innovation and show greater adaptability can take advantage of this trend to better respond to user demands and thereby improve their own growth.
