Esade will lead a discussion on sustainability and technology at Mobile World Congress' 4YFN | Catalonia | Spain

Mads Granritt, Director General of GSMA, the organizing association of the Mobile World Congress technology congress, presented the main innovations of this 2024 edition, which will take place from February 26 to 29, in Barcelona.Quique Garcia (EFE)

Esade Business School will host a discussion on sustainability and technology 4 years from now (4YFN), the entrepreneurship and innovation gathering held within the framework of the Mobile World Congress and which it will participate in for the eighth consecutive year as an official academic collaborator, the company said in a statement. Under the motto Joined minds. Leaders of a green futureDriven by Esade 4YFN's greentech vertical, the fair is promoted this year to coincide with its tenth anniversary and will bring together entrepreneurs, startups and professionals connected to Fra de Barcelona between February 26 and 29 at the Gran Vía location. Eco system.

According to Esade's statement, this participation “reaffirms the school's commitment to urgently address environmental and social challenges, and the need to promote responsible business practices to create a sustainable future.” Xavier Mendoza, the company's general director, pointed out that in a world defined by technology and sustainability, conscious and responsible leaders are more necessary than ever. “Esade is committed to the development of professionals and entrepreneurs who understand and harness the transformative potential of artificial intelligence and other disruptive technologies to become agents of change to create more sustainable, ethical and equitable societies,” he added.

Within the framework of 4YFN, Esade organizes several sessions and participates in various discussions to address issues such as energy transition with the help of students and participants in a challenge-based innovation (CBI) initiative promoted by @IdeaSquare and the Innovation Department. CERN, together with Esade's Fusion Point, develops prototypes that respond to challenges facing humanity, such as improving air quality or providing ideas for a greener world. This is done through a group organized by Esade Entrepreneurship Institute (EEI) and Esade Center for Social Impact (ECSI), where entrepreneurship connects with social impact, and contributes to a sustainable world.

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The center's experts will also examine how to design and implement effective artificial intelligence strategies to position organizations at the forefront of innovation and competitiveness. Additionally, they will discuss how to make machine learning sustainable in a panel where experts reflect on the balance needed for the responsible use of artificial intelligence to avoid unintended environmental consequences. Within this framework, another panel organized by Esade will discuss the need to align talent with corporate success and how sustainable companies have the ability to attract top talent.

4YFN's collaboration with GreenTech vertical Esade responds to the school's commitment to inspire future leaders with a clear vocation for social impact “so that they are aware of and capable of transforming society and organizations using all the skills they offer.” “Intelligence and new technological developments are tools for the public good and progress,” the institute said. This has translated into the evolution of professional education programs and the creation of new degrees. Bachelor in Artificial Intelligence for BusinessHe Bachelor in Transformational Leadership and Social ImpactHe Master of Science in Sustainability Or Esade Executive Education's sustainable management and Agenda 2030 project, “training professionals capable of creating impact in creating new companies and transforming existing companies, with the aim of effectively meeting the challenges of sustainable evolution. The labor market,” he pointed out.

Furthermore, existing education programs have been adapted to incorporate the dimension of sustainability in a cross-cutting way, and several subjects dealing with different dimensions have been used in this area.

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