Contact support A study was conducted in this regard on the basis of press notes published on the event on media websites from June 20 to 27.

Read more Central has been recognized as the World’s Best Restaurant: World’s 50 Best Restaurant

Therefore, this achievement finds that it has received more than 1,676 mentions in web media and fan pages of international media in networks. Likewise, it generated more than 237,000 interactions (comments and reactions) on news or international media posts. However, another factor that was analyzed was the surrounding criticism Central.

Although the articles recognized the first position of said establishment in the rankings The World’s 50 Best Restaurants Those that had a high number of mentions and interactions, focused on aspects such as the “high price” of their service or why their creators didn’t sell popular dishes also attracted public attention.

In detail, the messages with the second highest number of interactions (36,541) mentioned the difficulty of booking. Meanwhile, the costs of eating in are related Central It had 26,705 interactions, followed by articles about the Netflix documentary Virgil Martinez (22,626) and non-centrally prepared typical Peruvian foods (21,461).

Vulnerability to Facebook

Vice President of Innovation and Communication Support Strategy, Maria Catia FilomenoHe mentioned the difficulty in getting reservation Central Chile has attracted a lot of attention and is reflected in the number of contacts Facebook.

“There is no obvious criticism as is the cost. Despite the idea that this is an exclusive experience available only to a few, it is one of the facts that has attracted the most attention, driven by some opinions of people with a public profile,” he noted.

Read more Virgilio Martínez: The changes at Central and the outlook for the Asian market

Opinions were divided on Twitter about the prices at Central

Contact support He also assessed how the debate developed Around the prize received Virgilio Martinez and Pia Leone Inside Twitter. Thus, over the seven days reviewed, he found that 48% of users had a neutral opinion of the achievement; 44% felt positively and 8% negatively.

Reviews on the said network responded to the high prices of the restaurant – which is equivalent to the minimum wage – or indeed the food Central stands for “Peruvian food”.

In general, caused much controversy Twitter There was the cost of eating Central, balanced by users explaining the reasons for the high price. At this point, the 37% of tweets had a neutral position; 34% negative and 29% positive.

Read more Virgilio Martínez: “Central cannot be compared to other types of restaurants, it is unique”

“Especially on the cost issue, while there are those who question the cost of moving to Central, the same users are starting to defend it, as well as the reasons behind the cost. And to reduce this question”, Detailed Philomeno management.

He added that Twitter Used -mainly- to share news published about Central by the media.

“Most of the positive tweets mention the message that Central is the best in the world. In tweets where users add a comment, neutral or negative positions are definitely seen. On balance though, there are more users who highlight the positives of Central Award compared to those who question the price”, Done.

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