Philip Morris’s Iqos opens its first store in Valencia

Smokeless smoking. This is the proposal of the Philip Morris brand Iqos Boutique, which today opened its first store in the city of Valencia, specifically in Calle Colón. There is a shop of 260 square meters own personality By adding a “Falera inspired” decoration Designed by Rafael Barca and Mininot Fallero Workshop. It’s an initiative that the brand is repeating across multiple cities with the aim of infusing locality into its space.

With this launch, Philip Morris continues its commitment to providing smoke-free alternatives to smokers. The aim is to “achieve a smoke-free future”.. Your product heats the nicotine instead of burning it. Reduce chemicals From the combustion of tobacco. In addition, the product removes smoke and ash by eliminating the combustion process.

Beyond its commercial activities, the mission of the space is “inform For adult smokers Alternatives They will get to continue smoking, but with less harm”, explained Hugo Nascimento, Director of Business Operations for Philip Morris Spain, during the opening ceremony of the Egos Boutique in Valencia.

For this, the store has Three different intervals. The first of them shows the portfolio of products they sell, with a wide range of accessories to customize their product according to the consumer’s taste, and in the other two they do the job of informing the consumer with personal attention. Brand sells Three ranges of devices -One, Iluma and Iluma Prime- seek maximum comfort with a large number of color tones and accessories. In fact, in the store they only sell the dispenser and all its accessories; Nicotine inhalers are available at any tobacconist.

As Nascimiento explained, “This new boutique IQOS joins our ecosystem of spaces With the express purpose of addressing the misinformation that persists about these new products. Likewise, it recognizes that “the network of tobacco specialists and tobacco retailers will continue to be the backbone of our marketing model due to their professionalism, knowledge and proximity to smokers.”

In one part of the shop, the science section, there are smokers The effects of traditional cigarette smoke can be verified A filter and in aerosols of replacement products of the Iqos brand. “This is a replica of the science in our research centers,” commented Alejandro Flores, Marketing Director, Philip Morris Spain.

Scope of expansion of IQOS Boutique Accelerate the rate at which adult smokers quit traditional cigarettes. In this sense, the brand has more than 300,000 users in Spain, but in other international markets – Italy, Portugal or Greece – its penetration among smokers is already more than 20%.

280 stores worldwide

The sixth store in Spain joins Philip Morris 280 other boutiques worldwide in major cities such as Amsterdam, Berlin, Milan or Tokyo. Since its birth in 2014, the company has Invested $10.7 billion in scientific research, with a presence in 78 markets and 26 million users worldwide. The target for 2025 is for non-combustion alternatives to account for 50% of the company’s total revenue; Today they are already 35%.