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Ramiro's start in the tech world
Ramiro He started working on business-related topics as a boy., was influenced by his parents, who owned businesses all their lives. In the first It was introduced to the retail world and at the age of 30 in the world Technology Thanks to his brother Mariano, Well-known entrepreneur and consultant in Mendoza, one of Argentina's first digital marketing specialists A diary.
His brother Mariano graduated from Berkeley, California. At a time when Silicon Valley was booming, the university had more than seven Nobel Prize winners. .com companies. When he finished Post Graduate in MarketingHe came A province with lots of ideas and He started building some tech businesses.
“We are marketers entering the world of technology Not engineers entering the world of marketing. We started in '95 With some improvements. “Mariano started doing the first local Internet sales when dial-up connection accounts were still emerging,” Ramiro said.
Website development and partnership with Despegar
The Solar brothers started creating websites for companies and established websites Variety, magazine type, up They decided to devote themselves to tourism A website with city names like mendoza.com.ar, sanjuan.com.ar and sanluis.com.ar. They got partners and seed capital to set up A network of city sites extending to Mexico, Acapulco, Guadalajara and Santiago de Chile, In other cities.
Ramiro explained They started operating as a travel agency selling tours and hotels over the internet. on stage ciudades.com And they grew bigger. Despegar.com, the airline leader at the time, He decided Connecting hotels For his commercial portfolio, he established a department and acquired companies that developed in this field throughout Latin America. Andn Argentina acquired city.com in 2007 It was a milestone in the province because it Mendoza was the first company to be acquired by a multinational corporation.
In 2012 they decided to part ways with Despegger Because they had to go to Buenos Aires to continue working for them, and they didn't want to. “We were happy for the check when we sold, but what do we do now because of our entrepreneurial spirit?” Ramiro explained.
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Photo: Cristian Lozano / Diario UNO
Building a financial technology platform
The company they created is called Summit (meaning summit in English) and they started Building digital businesses in various areas: They work in the healthcare industry, advertising for businesses, insurance, insure tech, and the Recently focused on the financial sector.
They are one Liaison with Montemar FinanceA Mendoza company that is almost 70 years old and it promises them Growing your digital branch.
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They created a website, A technology platform that allows you to provide loans online, Renaper can leverage identity verification through security, transactions and digital marketing to attract those customers. Digital branch It started last, and today it is the first of 17 They are distributed all over the country. Online sales constitute 35% of the company's total operations.
“We are end-to-end partners With Montemar. We are very happy and growing a lot Despite the fact that the financial structure was not ideal during these years. “Today financial institutions are working very hard, even at some losses, but we believe that this year will begin to bear fruit and that there will be some green shoots in the macro economy,” Ramiro said.
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Photo: Cristian Lozano / Diario UNO
Partnership with Meta and AI applied to WhatsApp bots
When the businessman started operating the Montemar Digital branch, was created One and one software for all their needs A business application connected to WhatsApp.
It's WhatsApp Pip, a service that Ramiro likes to define as “WhatsApp with superpowers” or “WhatsApp with anabolics,” that led him to become. A partner of the powerful Meta and it has spread to Colombia, Ecuador, Peru, Venezuela, Uruguay, Paraguay and Mexico.
Companies like Montemar, an automobile company, a car company, a hospital, a hotel, From small companies to multinationals, they are starting to use bots and artificial intelligence technology to connect with their customers..
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Photo: Cristian Lozano / Diario UNO
“It's been really good for us and we've had a very successful development We mainly fit Montemar and Meta invited us as an official partner, Listed on their website. FinTech Solutions (Located in the heart of the city of Mendoza) We are not the only company developing this technology, we have a lot of competition in the world, but We are one of the most relevant companies locally and nationally”, Ramiro said.
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The businessman said that the most controversial topic today is that artificial intelligence is going to take over many jobs and it is partly true. Some businesses and jobs will be affected in the short or medium term. Because they can be automated and mechanized. There are others that can rarely be automated.
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Photo: Cristian Lozano / Diario UNO
Ramiro noted They are a great example of how much more opportunities there are, especially for the youth, with the advancement of cutting-edge technology. As we continue to hire engineers, developers, marketers and business executives, those who want to get involved in the world of business and technology.
“It's great to have this company from MendozaWhen I co-founded with my brother 20 years ago, we sold state-of-the-art technology to Despegar. Mendoza continues to be the number one exporter of gray matter to the world and generative developments Province can be proud”, the mountain
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Photo: Cristian Lozano / Diario UNO
