• The manufacturer announced its new brand of electric vehicles, QPower, which aims to innovate and develop cars that contribute to reducing emissions while enhancing the user experience with advanced connectivity functions.
The 27-year-old automaker has announced the launch of a new line of QPower electric vehicles. The automobiles under the new brand's imprint are the result of a long process of innovation and development, with innovation, quality and advanced technology as its pillars.
The company's aim by introducing a new brand is to provide users with mobility solutions tailored to their needs, the spokespersons shared. In addition, the new cars are designed to reduce emissions to a minimum, contributing to the electrification of vehicles and aiming to take the electric experience a step further.
Beyond the environmental commitment the company envisions by developing 100% electric vehicles, its mission is to bring market options that prioritize safety, convenience and connectivity to enhance the user experience.
The new hybrid and electric vehicles that are part of QPower have global safety standards that include detection technology aimed at preventing incidents in time in case of potential failures in the battery or related mechanisms.
In addition, the new cars include advanced technology functions that allow greater connectivity, for example, Ethernet connectivity that increases entertainment functions and others related to intelligent driving, allowing users to save resources and improve their driving experience at the same time. Reduce costs.
The automotive electrification market is growing
It should be noted that the launch of Sirey's new brand responds to the growth of the electric vehicle market worldwide, mainly due to the commitments made by governments around the world to reduce fuel-based vehicles.
In this way, the company's proposition focuses on bringing solutions to the most important markets with high performance. Chirey's hybrid SUV lineup has sold nearly two million vehicles by 2023, so they expect the reception of the new plug-in electric cars to be positive as well.
For the Mexican market, the availability of plug-in vehicles is not yet defined. However, according to the testimony provided by the manufacturer, the penetration of hybrid lines in the country is positive, so they estimate that the arrival of new vehicles will increase the company's market share.
Some of the biggest concerns for the electric vehicle market in the region are charging options, as well as battery life and costs compared to fuel vehicles. In this regard, the representatives mentioned that their strategy is to provide various solutions for charging vehicles and increase the useful life of batteries without affecting the final cost.
Chirey strives to differentiate itself by providing personalized support, services and solutions for users. Its user engagement program provides special attention not only to the post-sales period but also to the entire vehicle usage cycle.
Finally, although the company cannot reveal specific details about the arrival of research and development centers in new countries, it is thinking about expanding its operations with the aim of quickly reaching new markets.
“What differentiates us as a company is that we develop vehicles according to the needs of each market, and we do it quickly, reducing development processes from 32 to 14 months. This allows us to offer quality vehicles with high-tech development and adapt to the needs of users”: Mr. Cao, Sire
