Technology | Drones | Next steps in Peru after opening DJI’s first store | economy

Diego Wang is president of DJI in PeruHe commented that they will compound the growth of 16% by the end of 2023 and comply with the objectives set at the beginning of the year. “We are going to end the period with the launch of our flagship products like the updated generation of DJI Mavic 3 Pro, DJI Air 3, DJI Mini 4 Pro, DJI Osmo 4 and DJI Osmo Pocket 3”Wang pointed out.

According to the executive, the Peruvian market is more willing to invest in these categories technologiesIt allows for entertainment use through audiovisual recordings, content creation for influencers, and businesses connected to security and trends. “DJI’s strategy is to market high-quality products at affordable prices to consumers, from beginners in the audiovisual or entertainment world to industry professionals looking for the best. Technology“said.

read more: Ishop will redesign some of the store formats and promote the online channel

read more: USAMS: Its strategy to grow in retail and its expansion across the country through franchises

Next steps

In November this year, T.J.I It opened its first physical store San Miguel Square. “Our plan for 2024, through our official representative QTC (Grupo Qué Tal Compra Del Perú SAC), is to improve management and implementation management in this location, our first authorized center in the country”He pointed out.

After the inauguration in Lima, the executive told management They are looking for new positions to incorporate additional storesIn addition to strengthening displays and circulation at its retailers’ points of sale. “With these measures, we are targeting a 15% growth in sales”Wang said.

in connection with Sales volume per channel, As for the sale of drones in the retail sector, the executive noted that retail represents 30% to 40% of total sales.

read more: Honor aims to have 15 physical stores and 20% of the smartphone market by 2024

Consumer Profile

The company promised that the consumer profile of the products in Peru is two-fold. “The first professional or a person studying a profession related to the audiovisual world is looking for technical equipment like that. Drones, action cameras, stabilizers etc. The second type are willing Technology and those who wish to experiment with audiovisual material”He explained.

“Usage Drones It has grown in the Peruvian market for entertainment and commercial use, as its contribution to various sectors such as audiovisual, business, advertising, sports and environmental industries has created the need to use it. Technology To create better quality display materialDJI Manager added.

Meanwhile, Wang commented The average ticket is between S/ 3,000 and S/ 4,000 for that Drones From the “Mini” series.

About the author

Graduated in Communications from the University of Lima, specializing in Journalism and Corporate Communications. I currently write for the business section of Diario Gestion.

Enjoy your Subscriber Club discounts as many times as you want, thanks to your Gestión subscription. More than 300 ads are waiting for you, discover them Here. If you are not yet a subscriber, purchase your plan Here.