Apple won without even fighting a battle
Those of us who grew up with iTunes know that music has always been a very important part of Apple’s identity and the way it presents itself as a brand. Meanwhile, Apple Music is implementing improvements with AI, it has better streaming quality than Spotify, it is enriched in content by Apple Music Classical, and there are people using iPads in 2023, which is a clear sign of relevance. Image of Apple in this commercial. What we’ve overlooked is that Apple has made a mark, and it’s now more fruitful than ever: Every kid wants to have an iPhone.
Over the decades, dozens of artists have used the iPhone as an accessory lettersAs a status symbol. You’ll rarely read something like “my Xiaomi” in a Drake song, but it’s common to hear them The iPhone appears next to the Gucci bag Or a Lambo. A favorite among young people: If you have an iPhone, things get better and you seem better off. Otherwise, “you’re poor” or pretend you are. Nobody wants that: Fake it till you make it. An image war that Apple won without burning any ships. A battle of conscience.
Teens want an iPhone…they ask for it every day
Yes, iPhone is a mobile phone. However, the word “iPhone” refers to social conventions and is associated with, Everything is a philosophy of life. It is in sight. In the United States, Apple won this popular contest several years ago: 87% are adolescents I had an iPhone. Best of all? And 87% of those interviewed said their next terminal would be another iPhone. Do you still have a “droid”? He said sarcastically This big piece Produced by The Wall Street Journal, Paraphrasing users between the ages of 15 and 22.
The rest of the world seems to be the thermometer and it’s undermining the commercial status of Android devices. Semester after semester, taking stock with teenagers shows immense determination and reliability. Because, moreover, The Apple Watch contributes to this change: Available on iPhone, Apple enhances the experience with additional elements of the ecosystem.
We found an amazing example of success in a tweet by Manuel Prol for TuAppleMundo, where the ratio of iOS terminals is high:
As this news exemplifies, teenagers own iPhones, no matter how cool they are, to get a piece of that feeling. This Engagement. Faced with users who feel FOMO before the new iPhone 15 and don’t want to miss out on this new development, who “need” the new model at all costs, many of these young people prefer the iPhone SE. That’s why the iPhone SE 4 is such a sought-after piece, because we’re talking about a very loving family, even though they’ve tried to “kill” it on several occasions.
Let’s put ourselves in an adolescent perspective. What’s wrong with betting on a somewhat outdated model inherited from your elders four or five years ago? Instead of betting on a new Android, find it at a bargain price through Wallapop, updated hardware and the resulting warranty and technical support? Photos are great, songs sound great and performance in social apps is atrocious, why else?
Apple has achieved this position
Don’t jump to judgement: we’re talking about well-deserved fame. Apple released a security update for the iPhone 5S last January. This represents ten years of support and dedication to those who continue to use this model. Let’s not forget about the battery replacement program and the active “parts” market. Or not Depreciation Statements. According to the annual Phone Depreciation Report, the average iPhone loses much less value than Android cell phones. That means kids can resell it and get good change along the way.
Apple has managed to become synonymous with durability and reliability, fueling a thriving second-hand market, even fueled by its own refurbished program. We can mention yet another aspect: the iPhone has a curious gravity, Retaining the sophistication and elegance of an expensive gadget and the friendly aspect of a cheaper one, accessible, and “humble”. We said at the beginning that Apple won a war without even fighting one. This is not true: Apple devotes a lot of effort in its advertising campaigns to the youth sector. Master the Christmas story as you have mastered the language of TikTok and its rising stars.
It’s not everywhere, of course: young people Vietnamese, Indonesian or Malaysian Asians want a cheaper, powerful but humble phone than an iPhone. In these countries, Xiaomi and POCO are widely available without vaccines. Perhaps it is a matter of time, a change of status. The popularity numbers among children have only increased. It was already wiped out in 2014. Now double that data.
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