He ITH Innovation Summit, focuses on promoting the latest news on innovation and technology applied to tourism, and with broad representation from key companies in the sector, this sixth edition will address issues of special importance to the industry. Among them, the The potential of technology to reduce costs, attract remote customers, and be more sustainable; Automate tasks to free up resources; The The fight against climate change Through innovative hospitality management services or possibilities Metaverso Know the destinations before booking.
ITH brings together some of the industry’s highest representatives, such as Gabriel Escarrer, Executive Vice President and CEO of Melia Hotels International; Pedro Saura, president of Paradores; and Juan Ciarco, President of the CEOE Tourism Council and Corporate Director of Iberia
It will also feature a forum that was attended by around 500 professionals last year Institutional participationincluding those responsible Ministry of Industry, Commerce and Tourism; Mario Villar, Director of Tourism Intelligence of Valencian Community Tourism; Or Elizabeth Keegan, General Director of Lloret Tourismo.
The power of innovation
After the opening session by Jorge Marichal, President of the Spanish Association of Hotels and Tourism (CEHAT) and Javier García Cuenca, President of ITH, the first discussion table “The Hotel Industry, Infinity and Beyond”. Gabriel Escorer and Pedro Saura, with García Cuenca as moderator. It will be followed by an interview-discussion between Juan Ciarco and Hosteltour director Manuel Molina. “Tourism as an Engine of Economic Growth”.
The challenge and scope of digitization Metaverso will be the axis of the round table “Be Digital: Robotics, the Metaverse, and Other Concepts. Are they really applicable and profitable for my hotel?”With representatives from the robotics sector, the Associación de Copernántas de España and the Ilunian Accesíbilidad.
Then the table will be held “CX and EX: How to Deliver a WOW Experience to Your Employees and Customers”, a discussion about the value of experiences, something companies are increasingly taking into account in order to meet expectations and increase profitability. Can’t miss an appointment “How to Reach the Prospective Guest”Technology has and will continue to play an important role, led by experts in technology services companies.
The afternoon session will begin Asamblea Annual ITH 2023, whose chairman will examine the present and future of tourism. A presentation will follow “Current Events and Trends: ITH in a Year”, Alvaro Carrillo, General Director of ITH. This will put a playful finishing touch on the first date Sr. CoralesComedian and international speaker with motivational speeches “Motivation”.
Second day
The session on Wednesday June 14 begins with a table on the value of two powerful technologies that have been used in the field in recent years. “Brian: Artificial Intelligence in Hotel Energy Efficiency Service”. It will be followed by a round table discussion “ESG Criteria (Environmental, Social and Governance) and Valuation of Tourism Assets” And “Inspiration and excellence to attract luxury tourism”, with the participation of renowned hotel managers. Another one will follow “Celebration of Hotel Events: Sold Out!”It will be attended by representatives of the travel agency sector and MICE companies and event organisers.
The Innovation in travel distributionNext Data usage and artificial intelligence for the future of the hotel industry will be the focus of two panel discussions in the second half of the morning, bringing together experts from hotels, technology companies and public administrations. The last presentation of the day will deal with the topic of control and management of all matters related to food and beverages “The F&B Revolution: Beyond the Local State of the Art”.
News generated by previous editions of the ITH Innovation Summit:
– Proud to be hoteliers
– Antonio Catalan: “There is a lot of demand in this country and the price is low”
– For the skeptics: We are still in the very embryonic stage of the metaverse
– Humanizing technology, the next step in innovation
– Energy efficiency: it’s time to invest (if it hasn’t been done before)
– Changes in promotional strategies of post-epidemic destinations
The closing ceremony will be conducted by Louis Martin is out, General Director of Tourism of the Community of Madrid; Gabriel García, President of AEHM (Madrid Hotel Business Association); Jorge Marichal and Javier Garcia Cuenca. The day will end with a program by Group of Revenue Managers And a cocktail.
Forum participants can collaborate on this Electronics collection campaign (mobile phones, tablets and laptops that are unused, broken or damaged) are set up by ITH and LaMada Solitaria FoundationIts proceeds will support research into rare diseases.
Access with Ilunion
Access to IllinoisIn alliance with it PemivegaMake this summit possible Inclusive virtual display. Participants can watch the speakers and their presentations on their devices (smartphone, tablet or computer) with real-time transcription and choose what they like best (speaker or screen). Designed for anyone, but especially those with low vision, hearing, color blindness or ADHD, A complete event experience.
