Madrid, 10 June. (Portaltic/EP) –
He Trade in counterfeit goods As e-commerce giant Amazon has demonstrated, it can be combated with the help of technology, but technology companies such as SICPA are also providing solutions so that companies with fewer resources can protect the legitimacy of their assets.
Counterfeit products are a challenge to the economy Violating intellectual property rights and affecting sales And income for brands, but also for society, because they can be A health and safety hazard People, they will be inferior.
A step Joint Statement The European Union Intellectual Property Office (EUIPO) and the Organization for Economic Co-operation and Development (OECD) published in January, the most counterfeit products Electrical machinery and electronic productsIt accounts for 30 percent of seizures within the borders of the European Union, followed by Clothes (18%), Fragrances and cosmetics (10%) Y Games and toys (and 10%).
The report highlights that Internet is the main way to buy counterfeit goods. An example of this is ‘e-commerce’ Amazon, which seized more than six million counterfeit products last year alone, twice as many as in 2021.
To do this, the multinational institutes strict deterrent controls to deter criminals, provides brands with security tools, promotes accountability for counterfeiters’ illegal activities, and educates consumers about these fraudulent practices.
But as the above report points out, Affected organizations often lack resources Effectively identifying and countering the risk posed by trade in counterfeit goods is particularly evident In SMEs.
In this case, SICPA has developed security technology Review. This anti-counterfeiting solution Combines layers of inks, holographs and special QR codes With digital securityData verification is registered and insured against any kind of breach through mobile application.
As its managers explained in a press release, “Incorporating material and digital security elements into the marking and processing of goods protects the legality of goods and drastically reduces illegal trade”, “profits increase and costs decrease, and then the company’s bottom line rises significantly”.
REVEO has arrived in Europe after its initial launch in the US market and is already there Over 5,000 million labels Among major companies are distributed in high-value segments and markets such as agri-food, luxury goods, pharmaceuticals, cosmetics, seeds or auto parts.
