06:33 PM
The most important annual technology event, CES, will open its doors on Tuesday with a bang in Las Vegas. Inevitable Artificial Intelligence (AI), which is expected to transform online devices into even more sophisticated products“Smart” and “man” too.
This year, the challenge of the Consumer Electronics Show (CES). “How AI is Integrating with Existing Technologies”, assesses Adam Burton, global director of innovation at Accenture. “AI will not be used to create superhumans. “It makes people better,” said the expert.
In the 2024 edition of CES, thanks to AI, robots will gain the ability to communicate, autonomous vehicles will become more intuitive, and glasses will become more intelligent.
Further 3,500 exhibitors and around 130,000 attendees They will attend the American Casino City from January 9 to 12.
Although CES, like all major conferences, has been affected by the pandemic, this year the gathering will return.
“The Chinese are coming back,” said Gary Shapiro, president of the Consumer Technology Association (CTA), the company behind CES. However, despite 500 exhibitors are coming from ChinaThese are only half of what they were before Covid-19.
Giants like Amazon, Google, Intel, Samsung, Sony or TikTok have their representatives, but CES is likely to shine above all for emerging companies, highlighted Carolina Milanesi from Creative Strategies.
“Many observers thought that many companies would not return after the health crisis, but small companies that do not have the weight to organize their own events are participating in CES and generating traffic,” explained the analyst.
“AI Washing”
And for Milanesi, the show of the show will be AI. But he warns of “AI washing”, referring to it Companies trying to showcase this technology without making it more efficient in their products.
But how do you distinguish real innovation from mere marketing formulas? Burton says ““Companies talking about gradually adding these capabilities” are more credible. Rather than promising sudden “avalanches” of AI.
From industrial equipment to vacuum cleaners, algorithms have an expanding place in electronics. But appearance Generative AI promises to further transform everyday devices.
Until now, AI has, after all, made it possible to process large amounts of data “in a somewhat statistical way,” the Accenture executive recalled.
Generative AI projects popularized by ChatGPT for a year go even further. After a simple request they generate texts, images or sounds, thus voicing the machines that have access to the mountains of knowledge on the servers and possible in real time.
“There will be AI-based personal assistants integrated into vehicles, in Robotics. They can detect what's going on around them, including emotions, and adapt their response to that data (…) They can give you advice and perform tasks like making restaurant reservations. The load predicts.
“The Expansion of Man”
In particular, AI is taken into account To improve road safety.
Because this technology is considered in some cases Expansion of the human body and spiritLoads pointed out. “So it can detect the driver's awareness based on their facial expression, visual attention, those kinds of things.”
“Vehicles have become Software toys, or electronics mounted on the wheels,” explained independent expert Avi Greengard. “There will be several announcements regarding this.”
Indeed, a large portion of CES is already dedicated to personal, industrial and agricultural vehicles in search of autonomy, motorcycles and connected boats. Essential computer programs in all traffic.
Health and beauty will also have a special place: the opening conference on Tuesday will be presented by Nicolas Hieronymus, CEO of L'Oréal.
From recyclable packaging to products that use less electricity, companies seek to highlight their green innovations.
Fans of high-performance screens and home appliances can find the latest in televisions and other home appliances.
“This will be the year of the AI speaker, the AI vehicle, the AI kitchen, the AI bed, the AI headphones…” Greengard said. “I don't advise anyone to get drunk every time someone says 'artificial intelligence' at CES, they'll be drunk before the show even opens its doors.”
