Consumer habits are advancing with technology Economy

“There is progress in quality of life that we cannot ignore, for example in technology, which has undergone a radical change in the last 20 to 25 years,” Alfredo Torres, CEO of Ipsos Peru, said during the presentation. A study of him Consumers Produced by Ipsos. This event is sponsored by Perú21.

This change is also reflected in consumer habits. Thus, the trend of digital wallets is increasing even though the payment method is being used more and more by the masses.

For Andrea Salazar, head of market strategy and understanding at Ipsos Peru, this mobile money is “increasingly taking over from cash”, and for some it is their main payment method.

This situation has forced many businesses to adapt to the change, which is why 84% of micro and small businesses are already paying in these types of ways.

Why do people like this technology? Andrea Salazar explained because of the speed, because it does not create additional costs, because the environment uses it, and because it is more convenient.

But wallets have not only become a secure means of payment, but have also contributed to the growth of banking.

According to a representative of Ipsos Peru, without this tool, banking penetration in the country would be 57%, but today it reaches 66%.

Change of habits

The growth in the use of mobile wallets has also been linked to insecurity, and according to an Ipsos survey, 33% of people indicate that they carry less cash to reduce the risk of theft.

In this regard, Javier Alvarez, Head of Senior Trends at Ipsos Peru, explained that the fear of insecurity is changing people's consumption habits. “(Crime and violence) is one of the main problems felt by Peruvians,” he added.

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Network usage

One thing that technology allows is online shopping. As for electronic commerce, Alvarez noted that Peru is growing at 3% to 5% per year.

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Before the pandemic, people mainly bought electronics, accessories and movie tickets, but today the basic basket includes some essential items that have already appeared. One of them is food.

On the other hand, the expert revealed that visiting restaurants and shopping centers is one of the favorite activities of people in their free time.

Parks and playgrounds are places to spend free time, as well as performance stages. “That's why we see so many people at concerts, full arenas; Some money has been allocated for it,” he explained.


Alexandra Botker, corporate marketing manager at Totus in Peru and Chile, considered the pandemic to be the impetus for e-commerce, and today this type of purchase is tied to tradition.

“We have a growing trend in e-commerce, and access to more banking or payment is not cash, but digital; “It's going to grow,” he highlighted.

Meanwhile, Yape's CEO Raimundo Morales pointed out that consumers have changed their behavior in a short period of time. So, at the beginning of 2022, there were 4 million active Yaparos who used the tool 12 times a month.

“After two years there are 11 and a half million people, and on average they use the application 35 times a month. We can't even imagine that number (…). It's a reflection that giving consumers a solution that solves a problem can change behavior,” he added. said.

For his part, Alvaro Rojas, Marketing VP of Mass Consumption Peru & Corporate Innovation at Alicorp, noted that the focus is on value-added brands.

“What can you do to increase your chances of success? Get to know the user or consumer who is designing your product in depth,” he said.

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Today, at 6 p.m., Perú21TV will broadcast the presentation of a study on Consumers 2024: Concerns, Expectations, Attitudes, New Behaviors and Trends.

Perú21 ePaper, Enter here And try it for free.

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