Indecopi bans Yomar SAC for misleading gel advertising | Orion | economy

Within the framework of an official procedure, the Commission for the Control of Unfair Competition (CCD) indecopi Yomar SAC fined the company 78.5 UIT (Tax Units) equivalent to S/ 388,575 for spreading false advertising about a gel that claimed to kill 99.9% germs.

069-2023/CCD- as per resolutionindecopi, On May 30, 2023, the The company is Yomar SAC The advertisement was spread on the packaging of the product called Cleansing gel by Orion brandWith a pledge “Kills 99.9% Germs”. This way, Consumers are made to believe that the product is 99.9% effective against all germs or bacteria, which is simply not true..

Similarly, mentioned in the above resolution The company marketed the sanitizing gel without a single registry of users and transporters of ethyl alcohol.Regulation to eliminate the expansion and commercialization of informal alcoholic beverages, adulterated or unfit for human consumption, without taking into account the established in Article 13 of Law 29632 and its regulations.

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In this sense, the Commission ordered the definitive and immediate suspension of the product’s guarantee of 99.9% effectiveness against all germs or bacteria, which is not true; And, in the absence of a single registry of users and transporters of ethyl alcohol, commercialization of the gel.

It should be noted that The company is within the statutory period to appeal The second and last administrative event before the Chamber specialized in the protection of competition.

Resolution 069-2023/CCD-INDECOPI is public and can be reviewed through the following link: https://servicio.indecopi.gob.pe/buscadorResoluciones/competencia.seam

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