Pilsen and PCB join forces in a campaign: What it means to be announced on the networks | Answers

Since the beginning of the week, many users on social media platforms have been sharing exciting changes to the BCP and Pilsen logos. The two companies have joined their visual symbols as part of a strategic alliance that has caught the eye of various people in Peru. In this post, let’s take a closer look at the advertising campaign behind this innovative initiative that has surprised more than one Peruvian citizen.

What is known about the “Pilson X PCB” union and campaign

Prizes range from a ‘celebration plan’ to an all-inclusive treat for the feet; A fund of S/ 8 thousand soles to achieve a dream venture (‘Entrepreneurial Project’); An incredible experience in Mancora for the winner and three friends (the ‘Travel Plan’); ‘Savings Plan’ offered by BCP with S/ 3,000 to continue increasing your savings at Wardha.

“BCPilsen is a platform through which we seek to financially educate people, especially young people, so that they can fulfill their plans. As a brand that does everything for friends, from Pilsen Gallo, we try to understand that saving is simple and something that can be achieved, for example, returning our individual bottles, because you only pay for the liquid, becomes a friendly option for the pocket and the environment. . Now, with this alliance with BCP, we are sure that more people will join this good saving practice and bet to return”, noted Alejandro Molina, vice president of marketing at Backus.

In addition to prizes for users, BCPilsen will also have information to help promote savings through the ‘ABC del BCP’ microcourses, which offer a free digital certificate for participation. The platform reinforces other ways to save by promoting – for example – the return of individual Pilsen Gallao mainly through wineries and TaDa (backs delivery app) so that people can save S/ 0.50 on their next purchase. Bottle recycling helps strengthen the chain, creates less waste and promotes the circular economy.

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What do you know about Bilson Gallo?

Pilsen Gallo has become an icon in Peruvian beer culture. Its name is inspired by the historic port of Callao, located near the capital Lima, and its production dates back more than a century, making it one of the country’s oldest and most beloved beers.

Pilsen Callao is characterized by its refreshing and balanced taste, the unique presence of malt and hops provides a unique beer experience. It is a popular choice in Peruvian bars and restaurants as well as at social events and celebrations. The brand has evolved over the years, adapting to consumer preferences and maintaining its relevance in the Peruvian beer market.

What do you know about BCP?

Banco de Crédito del Perú (BCP) is a leading financial institution in Peru that plays a fundamental role in the country’s economic development by providing a wide range of financial services to individuals, businesses and institutions. With a strong presence in the market, BCP offers services such as savings and current accounts, loans, credit cards, insurance, investments and financial advisory.

BCP is recognized for its focus on innovation and technology, resulting in the implementation of digital banking solutions and online service channels. Its commitment to corporate social responsibility is also manifested through various initiatives to improve education, health and well-being in local communities.

With a long history and solid position in the financial sector, Banco de Crédito del Perú continues to be a fundamental institution for the country’s economic growth and development.

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What is an advertising campaign?

An advertising campaign is a carefully planned and executed strategy that seeks to promote a product, service, cause or idea through various media and communication channels. This process involves creating and disseminating persuasive and creative messages aimed at attracting the attention and interest of the target audience.

Advertising campaigns not only focus on promoting a product or service, but also seek to influence public opinion, raise awareness of social or political issues, or strengthen a brand’s image.

To achieve their goals, advertising campaigns use various tools and techniques such as television, radio, print, digital and social media advertising. Additionally, they can combine powerful visual and audiovisual elements, memorable taglines, and compelling storytelling techniques to create an emotional connection with the audience.

Planning and executing a successful advertising campaign involves market research, identifying target audiences, selecting appropriate channels, and measuring results to adjust and improve the strategy in real time.

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