Sustainable packaging drives the circular economy and is the future

Packaging It is the container of a product, designed and manufactured to protect and preserve it during its transfer, storage and delivery to the final customer. Good or very useful for differentiating the brand.

At the same time, this is important for brand owners as consumers are financially tight on budgets Work through packaging that reflects the plan that can be funded.

• It is essential that this proposal contributes to maintaining a more accessible price of the product, without compromising the attractiveness, competitiveness, quality, freshness, safety and environmental responsibility of the product.

The sect of “Standard” packaging This applies to those that are responsibly designed from the time of manufacture. The design and materials used there function according to the nature of the product.

Avoid creating a negative impact on the environment without forgetting its economic efficiency in costs to the company.

These criteria must:

• Appropriate approach to selection of products and guidance in designing strategies for efficient business approach circular economy.
• Allow for the creation of a conceptual model of production and consumption that involves sharing, renting, reusing, repairing, refurbishing and recycling existing materials and products as many times as possible. Creating added value in an environment that avoids waste and contributes to the preservation of the environment.

As such, the decisions brands make about the characteristics of their packaging can have an important impact on its design and life cycle.

Thus, sustainability experts contribute to the deepening of different approaches to the selection of designed packaging systems, their materials and their sustainability criteria.

Such a trend prioritizes the concerns of consumers who are more aware of the need to protect the environment. The “standard” type of packaging is progressing very quickly in development.

See: Packaging That Tells Stories: Design Trends for 2024

The role of packaging in the circular economy

Highlighting the role of packaging in the construction of a circular economy, it is necessary for the industry to take into account the importance of their relationship with the products to be marketed, and its challenges should not be underestimated.

In this way, the United Nations World Organization (UN) approved in 2015 2030 Agenda for Sustainable DevelopmentIt covers 17 objectives, from fighting climate change to the design of our cities.

Its aim is to ensure that technological and economic progress meets the needs of the present without compromising the habitat of future generations, guaranteeing a balance between economic growth, environmental protection and social well-being.

In particular, the Objective 12 This document addresses the issue of responsible production and consumption, pointing to the challenge of significantly reducing waste generation through prevention, reduction, recycling and reuse measures.

In line with the above, the world is moving forward in defining ISO standards (a set of internationally recognized standards). It was created with the aim of helping companies in adopting uniform criteria in terms of management, service delivery and productivity improvement in the industry.

So, within the framework of the rules International Standards OrganizationThe circular economy is presented as a model that integrates environmental, social and economic aspects.

Guidelines for use of materials

According to Vrata Production growth Since recycling is one of the components of the model considered to include accurate measurements of the materials and methods used at each stage of the cycle, it is necessary to adjust the paradigms and evaluate new aspects of the circular economy. Product life.

Consequently, product design and development criteria should be established:

• Consume minimum possible inputs to ensure product quality and safety at the same time. To do this, a minimum amount of material must be consumed in each packaging, and models must be designed to allow reuse and refilling. So that the required small amount of components are consumed in the packaging that reaches the consumer.
• Designing eco-friendly future products.
• Contribute to the development of the chain of collection, separation and use of elements used in packaging. Circulation of said materials and their reuse.

These objectives can be achieved through joint work involving design and production areas in the investigation of the possibilities offered by each product from the perspective of individual initiative and in collaboration with the public sector of each country.

In this regard, the pandemic changed and accelerated the processes that are taking their first steps, it is important that companies pay attention to the changes that the market faces from time to time.