The right way to achieve circular economy sustainability, Products, services and systems must have a system designed for them Maximize its value and minimize waste.
Companies are a key driver of achieving a circular economy consumer, It has a fundamental commitment to facilitate it, has principles that encourage it, because if they want to do the right thing, Government and companies should provide.
According to McKinsey Report “Potential Impact of Reusable Packaging”Imposing strict targets for reusable packaging by 2030 will have a serious impact on the EU’s environmental footprint.
Potential impact of reusable packaging
The European Commission’s proposal to revise the Packaging and Packaging Waste Regulation (PPWR) focuses on Implementation of reusable packaging It is well-aimed at a circular economy, although the picture is more complex.
In addition to affecting the competitiveness and resilience of the European economy, but all of this Consumers contribute to this circular economy Contains all necessary tools.
Adopting a circular economy
By advocating a reusable model, there is a risk of alienating consumers, along with a series of social considerations that stand out:
- Change of habits
- Collection of recyclables, special landfills etc
- Take care of food hygiene
Better to reuse the packaging Plan to avoid wasteConsumers are not in the habit and don’t want to pay a deposit for the packaging they are going to use.
Additionally, the majority questions Hygiene It will be in reused containers, which is a non-negotiable issue for people’s health.
Development principles
Consumers agree to enter the environmental economy, which means improvements for the environment and not just for companies. Evidando L. Greenwashing or misrepresentations.
However, McKinsey reports that the reusable model is not suitable for sustainability because it increases. CO2 emissions range from 140 to 160%.
Additionally, there may be costs 80 to 130% potential increase, Due to transportation and cleaning.
Consumer preferences
Studies carried out over 5 thousand European consumers In 2022 they yield interesting results worth analyzing:
- 85% prefer products that are easy to recycle
- 81% is made from renewable materials
- 86% prefer products in cardboard packaging
Same survey conducted in 2019 81% prefer plastic For ease and convenience of purchase, this shows that there has been a change in mindset about sustainability.
Recycling contracts
There is one with the new recycling contracts 82% of products reusedIt manages in a sustainable way and integrates the role of the circular economy, which is favorable from the consumer’s point of view.
The study also shows that consumers are more interested in those brands Attention to packaging and products, Additionally, they provide facilities for recycling.
Although consumers are a fundamental part of sustainable projects, 92% feel that the responsibility falls on the packaging suppliers and brand owners, and only 8% in the government.
Finally, the need for all packaging used in the EU to be reusable by 2050 challenges single-use packaging, which continues to be preferred by consumers despite the pursuit of a circular economy.
