Yahoo will incorporate the Artifact technology into Yahoo News after receiving an application

Madrid, 2 Apr. (Portaltic/EP) –

Artifact's artificial intelligence (AI) personalization technology and other features will be incorporated into Yahoo's services after the company acquired the app created by Instagram's founders.

Artifact is a messaging app that uses AI to create personalized content. It is the result of the work of Instagram founders Kevin Systrom and Mike Krieger, who announced it in January last year and a month later they officially launched it. For everyone.

The service offers a very similar functionality to TikTok, however instead of video clips, it displays text and articles of interest to users based on activity recorded on the app.

A year later, those in charge announced they were closing the application, finding there was no “sufficient market opportunity to justify continued investment”. Recently, however, They changed their minds They also said they are working to keep the service active because it “takes a lot less to get up and running” than they thought.

This Tuesday they Yahoo Artifacts have been purchasedThis means the app will no longer operate independently and proprietary technology such as privacy settings will be integrated into services such as Yahoo News in the coming months.

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