Men, women, adults and children. We all want to own an Air Jordan at some point. Some we’ve been able to see in person or on television, the basketball legend who gave birth to said brand, and others, we’ve only been able to experience it on YouTube virals. The truth is, who wouldn’t love to have some sneakers emblazoned with the Chicago Bulls shooting guard’s logo in his closet because only he knows how to do it?
It is one of the main campuses.”wind”, the most recent film directed by Ben Affleck and starring Viola Davis and Matt Damon. The two-hour drama hit theaters a few weeks ago and has just released Main video.
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Although this is the story of a young Michael Jordan signing a five-year sponsorship deal with the Nike brand, it would be a mistake to think that the former basketball player has a place here. Affleck and screenwriter Alex Convery don’t intend to explore the legends, but how a sports production company jumps from third place to first place in profits thanks to a completely risky bet, something that happens once in a lifetime.
“wind” set in the mid-1980s. Along with Converse and Adidas, Nike has a pragmatic director (Bill Knight/Ben Affleck) driving good results for the basketball division. Sonny Vaccaro (Matt Damon) is a sort of ‘Mr Miyagi’ in the college divisions of his said sport to that end. He has a series of characters attached to different parts of the production. From ‘marketer’ Rob Strasser (an aging Jason Bateman) to genius shoe designer Peter Moore (Matthew Maher) via charismatic vice president Howard White (Chris Tucker).
“wind” takes a few minutes to show how the sports brand’s offices are planning to give the competition a big blow. The problem is not getting much money. Sunny Vaccaro gets into a lot of trouble as they try to deliver the best results by spending the right amount. And in every meeting he notes which basketball star program he plans to love from the varsity competition. Thus, names circulate, some emerge after some time, others sink into more complete anonymity.
But since Sonny’s job is to pick those who will help Nike make it big, he weeds out the candidates one by one until he meets a young Michael Jordan. Only then can we properly say that the “air” takes a second impulse. With a clear objective, we see a dance of figures, proposals, counter-proposals, meetings and frantic agents (here David Falk is especially played by Chris Messina).
Affleck’s film is both hit and miss. It is a drama based on a success story. In that sense, Matt Damon truly illustrates what Sonny Vaccaro represents: an ‘inventor’ who believes he’s faced with the opportunity of a lifetime. But this is not surprising, because this is not the first time that the 52-year-old actor has defied logic. Remember his role in the 2015 space drama “Rescue Mission”, in which he played Mark Watney, the only astronaut ‘stuck’ on Mars after his ship crashed.
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Vaccaro has everything to lose, not only because his company doesn’t want to give him a lot of funds to insure him ‘selectively’, but because the athlete himself has said the brand is at the bottom of his priorities. But Sonny won’t give up, even though Agent Falk lies to him after learning he met Michael’s mother in Wilmington, North Carolina.
Without the possibility of seeing Michael Jordan in almost the entire film, “Air” wants to strengthen aspects such as dialogues to entertain the audience. So Bill Knight says his car “needs 17 coats of paint to make it purple” and yells at Sonny for concrete results “following the fundamental principles that turned Nike into a billion-dollar business.”
In the same vein, we can highlight some of the talks Sony had with Rob Strasser. When the ex-player explains why he doesn’t want to sign three players, but only one (“Michael won’t wear the shoe. He’s the shoe”), but basically–already embarking on an adventure to appease the athlete and his family–his ambitious bet leaves him unemployed. The ‘marketero’ warns his partner that he might drop out. “I have to be a father for four hours on Sundays in the park (…) I started taking my daughter Nike shoes every Sunday. I do it so that she loves me. She already has 60 pairs. If I say something because of them, if Bill closes this part, I’m not ashamed to say I’ll keep buying them, even if it pays the bill and they’re made in Taiwan (…) But I don’t. I want it. My daughter loves me, I want my job.”
Much better than these dialogues, we can identify those led by Viola Davis as Deloris Jordan, the mother of the basketball player. The film’s two-hour running time confirms why Michelle (the real one) demanded that the Oscar winner play her mother as the only condition for this production. Everything is clear”wind” when the woman supports her reasons for believing that her son is different. For example, it becomes clear when Vaccaro’s only condition of signing the contract is that he pays royalties on every pair of shoes sold:
“I understand that business is unfair. It’s unfair to my son and to people like you, but every now and then an extraordinary person comes along and forces the people at the top to share part of their wealth, and they do it not out of charity, but out of greed, because that person is special.” (1: 30:33).
Despite these virtues,wind” Not round. In its desire to distance itself as much as possible from the basketball player and get closer to those executives behind his first business deal, the film largely ignores context and exacerbates an even more sinister backstory. Not Jordan’s professional status, and assuming we all knew deep down before signing with Nike, a lot of information was omitted that could have helped customers buying shoes (today polo shirts, shorts, t-shirts). And many more) people buy into the legend just for the reference, instead of watching them get up through the rim and dunk the ball hundreds of times.
wind/ main video
Director: Ben Affleck
list: Matt Damon, Viola Davis, Ben Affleck, Jason Bateman
Summary: Follow the story of shoe salesman Sonny Vaccaro and how he led Nike in its search for the greatest athlete in basketball history, Michael Jordan.