They urge companies to invest more in technology

In the ever-changing world of technology (IT), being aware of the latest global trends is key to success, which is why experts recommend companies invest heavily in this field.

According to the study of Ivaldo Pereira, general manager of Totvs Andina, economic and information technology market trends for the next year are characterized by investments in new sectors of the economy, offers such as artificial intelligence, cloud, analytics data, cyber security. As ESG initiatives.

The Association of Banking and Financial Institutions of Colombia expects real economic growth of 2% in 2024, driven by global economic recovery, an increase in foreign investment and the development of new economic sectors.

In 2024, FDI is expected to continue growing, but driven by non-traditional sectors such as manufacturing, trade, technology and agriculture. With this, the growth is 80.2% of the external deficit, according to the medium-term fiscal framework presented by the government recently.

The reality is that Colombia is developing and strengthening new economic sectors such as technology, the digital economy and tourism, and these sectors are creating new jobs and growth opportunities. E-commerce is also expanding, driven by increased connectivity and consumer confidence in online shopping. The digital economy is being developed with the rise of digital technologies.

Amidst all this, technology will continue to be a key driver of the Colombian economy's growth. The country is rapidly adopting digital technologies such as artificial intelligence and cloud computing.

These technologies are transforming a wide range of industries, from manufacturing to customer service.

Among the technology trends for the next year, Pereira highlights that the cloud is a technology already present in many Colombian companies, but its adoption will continue to grow in 2024.

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