Black Friday continues to consolidate itself in Spain as one of the most important dates in the business calendar. Every year, Spaniards wait for the arrival of the November campaigns, so that they can buy the products they want at the best prices. Actually, a study PC components, e-commerce A Spanish technologist, in collaboration with the University of Rey Juan Carlos, reveals that 72% of Spaniards take advantage of Black Friday discounts to invest in tech products.
“The data from our study shows that technology is one of the star products of Black Friday. For this reason, at PcComponentes, we continue to position ourselves as a partner to Spaniards who are going to buy this product that plays an important role in their daily lives. Comment Alicia Vicente, Brand & Communications Manager de PCComponentes. “In recent years, products such as smartphones, robot vacuum cleaners, computers, air fryers or smartwatches have become inseparable accessories, which is why most people wait for Black Friday discounts to upgrade these devices or buy new ones” , Alicia Vicente concludes.
in the name of “From Digital User to Hyper-Connected Society”, A study of e-commerce Murciano analyzes consumer trends among Spaniards to find out what their preferences and buying habits are in light of this year’s top business milestone. In this sense, the data of the report is indicative 38% of those surveyed plan to spend between €100 and €500 on this campaign, 6% spend between €500 and €1,000, while 11% say they don’t have an established limit. It should be noted that Galicia will lead the spending on Black Friday by the autonomous community, with 10% of Galicians planning to spend between 500 and 1,000 euros.
Estimating tech purchases in the weeks leading up to Black Friday
November is one of the months with the most deals, as more and more companies decide to extend their Black Friday sales beyond Friday so that consumers can buy their products at better prices. The PcComponentes study reveals that although the Spaniards have a large number of offers, contrary to what happens in fashion or shoes 39% Spanish They spend time on research Gadgets They want to get in the previous weeks Get the best deals and buy only the products you really need.
Beyond discounts, Spaniards value features like Free income And this Fast and personalized resolution of incidents, Thus confirming the importance of post-sales satisfaction and customer service. A 75% Those surveyed consider free returns on purchases during Black Friday as important or very important. Fast and personalized customer service They can provide expert assistance throughout the buying process 73% Spanish.
“The results of our study reveal the importance we give not only to discounts, but also to the shopping experience, which is why all our experts are always ready to help consumers make the best decision this year. This is precisely one of our differentiating values that we offer at PcComponentes, as we guarantee the user maximum purchase satisfaction during this campaign. We are doubling our efforts to deliver. Alicia Vicente says.
4 tips from PcComponentes experts to buy on Black Friday
From PcComponentes they not only have a wide selection of tech products with discounts of up to 40%, but they also bundle them Four keys from your technicians to help all Spaniards looking to buy this Black Friday:
- Make your purchases at trusted stores: seek E-commerce It is important to avoid falling for false offers or buying products that you do not need, whose appearance and construction are observed, as well as those that you have previously purchased or have customer service managed by experts.
- Always check the terms of purchase: You may find better offers on some websites, but the payment is more than expected. This is because not all stores have the same terms of purchase, so it’s a good idea to check if shipping and/or returns are free, which payment options are available to you, or if they offer a replacement warranty. . Besides, As more and more Spaniards take advantage of Black Friday to do their Christmas shopping, it’s important to find out if it’s necessary. e-commerce It has an extended return period.
- Pay attention not only to offers, but also to sale prices: During times of big discounts, it’s very easy to get carried away by the discount percentage without taking into account what the item actually costs. The experts at PcComponentes not only search for price history, but also recommend making it available to consumers Your stamp black price is 100% guaranteed It certifies that it has the lowest price in the last 30 days. In addition, from the article files hosted on the website, Spaniards can check the price evolution avoiding discounts that are not in the real price.
- Be sure to check out other buyers’ real experiences and expert advice: Before buying a technology product, it is important to take into account whether it really meets your needs. In the comments of other buyers, consumers can learn the details of the most useful previous experiences. Likewise, a panel of experts will be available to consumers during this campaign to help them make a better decision.
Starting today, Spaniards can enjoy the Orange is the New Black, Black Friday campaign e-commerce The Spanish tech giant turns the whole country orange with a wide range of tech products, daily flash offers and up to 40% off with a 100% guaranteed black seal.